There’s far more competition for “accounting software.” This would include people who want a platform for their personal finances, as well as Fortune 500 CFOs who need software to help manage the books for tens of thousands of employees.There are two problems with this assumption. Too often people base their strategy on short-tail keywords because they tend to get more searches.įor example, “accounting software” is searched for about 12,100 times a month, whereas “small business accounting software” is only searched for approximately 4,400 times.Īt first glance, then, it might seem like “accounting software” would be the superior keyword, even if yours is geared solely to small businesses.
Not only are they easier to rank for, but they provide a platform to scale your traffic, as long tail keywords make up over 70% of total web searches. However, long tail keywords should be your focus. Ideally, you’ll want to rank for both – a winning SEO strategy attacks both long and short tail keywords. Long Tail vs Short Tail Keywords – Who Wins?
Search specificity means that searcher knows what they’re looking for – they know what they want (unlike “head” keywords that are starting points). They satisfy specific searcher intent that you can use to your advantage. Here are some examples:Īt first glance, these keywords may seem too specific – they’re not. Generally speaking, long tails are longer than three words and tend to reference a much more specific topic. Success for small websites comes in finding and ranking for “long tail” keywords. As demonstrated above, these keywords are generally informational in nature. If you own a newer website with little authority, you can take solace in the fact that short tail keywords have low conversion intent. Generally speaking, websites with massive authority rank for short tail keywords. Short tail keywords have high search volume, making them highly competitive. We call them “head” keywords because they’re generally the starting point for a searcher.įor example, let’s say you’re just getting with Yoga – you’d start by doing broad searchers:Īfter you’ve learned more, you’ve hammer down into more specific searchers (i.e. Get search volume in Google Search using Keywords Everywhere plugin. Simply 1 word into Google and hit “space” to let Google show you similar searches. You can easily find short tail keywords by using Google Suggested Search. “Short tail” keywords represent search queries between one and three words long. When building a keyword strategy for your website, it’s important understand the “types” of keywords, as they have a direct impact on the organic performance of your site. In other words, when someone is searching using a certain keyword, what are they really looking for? While we want to find keywords with large search volume, it’s even more important to understand the intent behind the keyword.
You can find search volume using the following tools: The higher the search volume, the more potential visitors we can get to our website. The number times a keyword is searched for each month. A few key aspects are: Keyword search volume. There are tools that help us understand keywords and optimize our websites. We want to make sure we’re optimizing our website’s based on the keywords our customers are searching for. While there are many factors that go into what “ranks” your website, keywords are an integral part of SEO as they will dictate how we build our website. The search engine would respond by showing you the sites it most recommends for that topic. “ Organic traffic” to your site is a direct result of people typing “keywords” (aka search terms, search queries) into search engines and clicking on the results.įor example, if you’re looking for gluten-free recipes, you’d probably type “gluten-free recipes” into Google. Keywords are the words or phrases in your website’s content that allow people to your website via search engines (we also call them queries).
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